Lux invites you to discover the power of fragrance through newly released film “Perfume Portraits.”
The powerful film, created by J. Walter Thompson teams in Mumbai and Singapore, demonstrates an inspired, multidimensional approach to beauty.
Produced by Lux and directed by notable director Sunhil Sippy, the film features beautiful Bollywood superstar Katrina Kaif as she is artfully photographed by Bhavesh Patel, a talented visually impaired photographer.
Guided by Kaif’s fragrance, the enchanting Lux® Magical Spell, Bhavesh is able to capture and immortalize visually the alluring confidence and feminine sensuality that the perfume brings out in the actress. With his camera, Bhavesh is able to illustrate everything the Lux fragrance embodies.
— View pictures of Bhavesh Patel’s pictures here and view behind the scenes with the photographer here and behind the scenes with director Sunhil Sippy here. To learn more about the campaign visit the Lux website here.
